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- Phase Design
Phase Design was founded in Los Angeles in 2000 by the award winning, self-taught designer Reza Feiz. Working within his philosophy of “strength in simplicity,” he uses solid woods, metal and fiberglass in luxurious finishes to realize his simple, yet dynamic furniture, lighting and tabletop designs. With all of Reza’s creations, he seeks to balance delicate physicality and practical functionality.
He has shown his work worldwide gaining international attention, and has been acquired by some of the most discriminating clients ranging from Kiehl’s to Tom Ford. Reza has been featured in a long list of publications, starting with Surface Magazine where Reza was named a “tag team” member – one of a group of select young designers who represent the leading edge of discovery in design. Los Angeles Magazine named Feiz as one of the city’s hottest designers in its July 2006 issue, Flaunt magazine dubbed Reza a ‘Style Pioneer’ and more recently Fabrik magazine named Reza as ‘LA designer who influences world design.’
Reza continually strives to capture the modernist tenets of proportion and clarity in his work and draws upon both California and the greater global community of design for inspiration. He is influenced by the work of modernist architects like Pierre Koenig, Richard Neutra and John Lautner, yet he imbues his work with a 21st century edge, making it relevant to the constantly evolving contemporary environment.
“The challenge of design is to create something that is unique and functional, but above all has a nuanced and memorable personality. I like my work to be simple yet ingenious; to be understated yet be able to stand out and get noticed.”